Social Media Manager

Location: Stoke-on-Trent, UK (Hybrid or Remote Considered)
Salary: Competitive and Negotiable
Job Type: Full-time, Permanent

Job Overview

Ofoodi Limited is looking for a creative and strategic Social Media Manager to enhance the company’s digital presence, engage customers, and drive online sales. This role involves managing social media platforms, creating compelling content, and developing innovative marketing campaigns to grow brand awareness.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across multiple platforms (Instagram, Facebook, TikTok, X (Twitter), LinkedIn).
• Create, schedule, and publish engaging and high-quality content, including graphics, videos, and written posts.
• Monitor trends in the African, Asian, and Caribbean food industry and incorporate them into social media campaigns.
• Run paid social media advertisements to increase brand awareness and sales conversions.
• Engage with customers, respond to inquiries, and manage community interactions on social platforms.
• Track and analyse social media performance metrics, providing regular reports and insights.
• Collaborate with the marketing team to create promotional campaigns and seasonal offers.
• Manage influencer partnerships and brand collaborations to expand reach.
• Stay updated on social media algorithms, tools, and best practices to optimise content strategy.
• Ensure brand consistency across all digital channels.

Requirements & Skills

• Proven experience in social media management, digital marketing, or content creation.
• Strong understanding of social media algorithms, trends, and engagement strategies.
• Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Ability to create visually appealing content using tools like Canva, Adobe Creative Suite, or CapCut.
• Experience in paid social media advertising and campaign optimisation.
• Excellent communication and copywriting skills.
• Analytical mindset with the ability to interpret social media metrics and adjust strategies accordingly.
• Passion for African, Asian, and Caribbean food products is a plus.